QuestionRunning
A customer asks
ChatGPT · 8:15pm
- “Who’s a good dog groomer near Brunswick?”
- working
07
[ L O C A L V I S I B I L I T Y ]
Local SEO and AI search visibility for small business.
Be the name that comes up.
Local visibility means that when someone nearby searches Google, checks Maps, or asks ChatGPT or Perplexity for a business like yours, your name comes up with the right details. It covers two things: local SEO, so you appear in Google results and on Maps, and AEO (answer engine optimisation), so AI assistants have clear, consistent facts about you to repeat. For small businesses in Melbourne and across Australia.
[ I N P R A C T I C E ]
What it looks like when a customer asks an AI assistant for a recommendation, and the answer includes you.
A customer asks AI, and the answer is you
Illustrative · a question to ChatGPT at 8:15pm
- AIIdle
Looks for facts
Across the web
- Business websites
- Google Business Profiles
- Reviews and directories
- CheckIdle
Finds consistent details
Same everywhere
- Name · Brunswick
- Services · prices listed
- Recent reviews
- AnswerIdle
Names the business
With a reason
- “Pawfect Grooming in Brunswick does full grooms and lists its prices online.”
- VisitIdle
Customer clicks through
Site · booking page
- Booking request received
- You · notified
[ W H A T I T L O O K S L I K E ]
Specific work, done a specific way.
- 01
Found on Google and Maps
Your Google Business Profile, your service pages and the suburbs you cover, set up so Google knows what you do and where.
- 02
Named in AI answers
AI assistants repeat facts they can find and trust. We make sure your name, services, area and prices, if you share them, say the same thing everywhere they look.
- 03
Pages that answer the question
The questions customers actually type or ask, each answered clearly on one page, in the first few lines.
- 04
Measured, not guessed
A fixed set of searches and AI questions, checked every month, so you can see whether you appear and where, not just a score.
[ Q U E S T I O N S ]
The ones people actually ask.
What is AEO?
Answer engine optimisation. It is SEO for AI assistants like ChatGPT, Perplexity and Google’s AI answers: making sure they can find clear, consistent facts about your business, so they can name you when someone asks for a recommendation.
How long before I see results?
Fixes to the site are picked up within days to weeks. Ranking and being named in AI answers usually takes one to three months, and depends on how many competitors are doing the same. We track it monthly so you can see the change instead of taking our word for it.
Can you guarantee first place on Google or in ChatGPT?
No, and nobody honestly can. We can make sure you are easy to find, easy to understand and consistent everywhere, and show you each month where you appear.
Is this a one-off or an ongoing service?
Both are available. The setup is a one-off: audit, site fixes, Google Business Profile and a review flow. The monthly check is optional and keeps the work going once the foundations are in place.
Do I need a new website for this?
Usually not. Most of the work is on your existing pages and profiles. If the site cannot be fixed, we will say so, and Website Design covers a rebuild.
How do you measure it?
Google Search Console for searches and clicks, your Google Business Profile insights, and a fixed list of questions asked to AI assistants every month, with the answers recorded.
[ W H A T Y O U G E T ]
Things you can point to.
Every engagement ends with these in your hands, not ours.
A visibility audit
Where you show up today on Google, Maps and AI assistants, and who shows up instead. This becomes your starting point.
Fixes to your site
Titles, headings, answer-first page copy, structured data, sitemap, and a summary file for AI assistants.
Google Business Profile set up and optimised
Categories, services, service area, photos and description, matching your website.
A review-request flow
Happy customers get a simple ask after the job, so new reviews keep arriving without you chasing them.
Consistent business details everywhere
Name, area, services and contact details matching across your site, profiles and directories.
Optional: a monthly visibility check
The same searches and AI questions every month, with the answers recorded and the next fixes made.
[ W H E R E I T A P P L I E S ]
Where this shows up in a business.
Sales
- Lead capture
- Lead qualification
- CRM updates
- Follow-up
- Proposal generation
Customer Service
- AI receptionist
- FAQ agent
- Booking
- Enquiry triage
Marketing
- Content workflows
- Lead enrichment
- Campaign automation
- Research
[ N E X T S T E P ]
Ask an AI about your business. What does it say?
Tell us your business and suburb. We’ll check where you show up on Google and in AI answers, and show you what’s missing.